Resume of Cliff Durfee

RESUME

CLIFF DURFEE

P.O. Box 99877, San Diego, CA 92169 --- (858) 270-0252
e-mail: Cliff@designaffect.com
web site: www.designaffect.com

EDUCATION

B.A. in EDUCATION - Mathematics/Physics
Arizona State University - 1966
Arizona Teaching Credential - 1966

RECENT
EXPERIENCE

DESIGN AFFECT, (May 1984 to present)
Internet: Specializing in web site design, development and promotion using advanced techniques for animation, multi-window frames, on-line data base, forms, HTML, Flash, CGI, JavaScript, ecommerce, shopping carts, online ordering, videography, multimedia, and graphic design.
Partial list of web sites he developed can be found at: www.designaffect.com/webdesign.html
E-commerce: Experience implementing shopping carts, secure online ordering, online payments via credit card and checks with or without automatic deposit.
Print Media: Extensive experience in print-media advertising including product analysis, design and production of product-to-market literature, packaging, displays, advertising copywriting, company identity packages, logos, custom graphics, brochures, newsletters, advertisements, trade show displays, technical manuals, complete books, advanced digital graphics, special effects, and marketing research.
Product-To-Market Consulting: With particular focus in the gift industry, perform product analysis and feasibility for the success of new products, advise regarding alterations to products, create detailed plans for taking product to market, perform testing, produce packaging tags, literature, and promotional advertising.
Hardware/Software: Mr. Durfee has a high degree of competency using Macintosh and Windows with Photoshop, FreeHand, Illustrator, Flash, PageMaker, Word, and other programs supporting 3D, video editing, animation and special effects.

PREVIOUS
EXPERIENCE

SOFTWARE DESIGN/PROGRAMMING EXPERIENCE
UNIVAC - (1966 - 1968) LOGICON - (1968 - 1979)
Senior designer and programmer for virtually every aspect of software development using micro-computers, mini-computers, multi-computer/multi-programmed systems, real-time command and control military systems with extensive experience in human factors design and man/machine interfaces. In addition to software design and development, tasks included writing custom hardware specifications, operational and functional design specifications, user documentation and technical manuals.

BUSINESSES
OWNED

DESIGN AFFECT, (May 1984 to present)
Freelance contract work in areas described above.
LIVE LOVE LAUGH, (July 1979 to present)
This publishing/manufacturing/mail-order company published two of Mr. Durfee's books. His second book is used in hundreds of classrooms and is being revised for a signed contract with Simon & Schuster for national distribution. He is also the creator of a product called Sprinkles which has sold over 1,000,000 packages to over 2,700 gift stores.

PUBLISHED BOOKS
& ARTICLES

Book 1 - "Feel Alive With Love, Have A Heart Talk" - 1979
Retail price $4.95. 15,000+ copies sold.
Description: designed for couples & families to assist communication
Book 2 - "More Teachable Moments" - 1983
Retail price $65.00. 1,000 copies sold (all of 1st printing)
Article - "Getting Your Product To Market" - May 13, 1996
Published in San Diego Business Journal, & America On-line Business Forum
Article - "Invest In Your Product" - June 24, 1996
Published in America On-line Business Forum - keyword "strategies,"

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RESUME		CLIFF DURFEE
		P.O. Box 99877, San Diego, CA 92169 --- (858) 270-0252 e-mail: Cliff@designaffect.com web site: www.designaffect.com
EDUCATION		B.A. in EDUCATION - Mathematics/Physics Arizona State University - 1966 Arizona Teaching Credential - 1966
RECENT EXPERIENCE		DESIGN AFFECT, (May 1984 to present) Internet: Specializing in web site design, development and promotion using advanced techniques for animation, multi-window frames, on-line data base, forms, HTML, Flash, CGI, JavaScript, ecommerce, shopping carts, online ordering, videography, multimedia, and graphic design. Partial list of web sites he developed can be found at: www.designaffect.com/webdesign.html E-commerce: Experience implementing shopping carts, secure online ordering, online payments via credit card and checks with or without automatic deposit. Print Media: Extensive experience in print-media advertising including product analysis, design and production of product-to-market literature, packaging, displays, advertising copywriting, company identity packages, logos, custom graphics, brochures, newsletters, advertisements, trade show displays, technical manuals, complete books, advanced digital graphics, special effects, and marketing research. Product-To-Market Consulting: With particular focus in the gift industry, perform product analysis and feasibility for the success of new products, advise regarding alterations to products, create detailed plans for taking product to market, perform testing, produce packaging tags, literature, and promotional advertising. Hardware/Software: Mr. Durfee has a high degree of competency using Macintosh and Windows with Photoshop, FreeHand, Illustrator, Flash, PageMaker, Word, and other programs supporting 3D, video editing, animation and special effects.
PREVIOUS EXPERIENCE		SOFTWARE DESIGN/PROGRAMMING EXPERIENCE UNIVAC - (1966 - 1968) LOGICON - (1968 - 1979) Senior designer and programmer for virtually every aspect of software development using micro-computers, mini-computers, multi-computer/multi-programmed systems, real-time command and control military systems with extensive experience in human factors design and man/machine interfaces. In addition to software design and development, tasks included writing custom hardware specifications, operational and functional design specifications, user documentation and technical manuals.
BUSINESSES OWNED		DESIGN AFFECT, (May 1984 to present) Freelance contract work in areas described above. LIVE LOVE LAUGH, (July 1979 to present) This publishing/manufacturing/mail-order company published two of Mr. Durfee's books. His second book is used in hundreds of classrooms and is being revised for a signed contract with Simon & Schuster for national distribution. He is also the creator of a product called Sprinkles which has sold over 1,000,000 packages to over 2,700 gift stores.
PUBLISHED BOOKS & ARTICLES		Book 1 - "Feel Alive With Love, Have A Heart Talk" - 1979 Retail price $4.95. 15,000+ copies sold. Description: designed for couples & families to assist communication Book 2 - "More Teachable Moments" - 1983 Retail price $65.00. 1,000 copies sold (all of 1st printing) Article - "Getting Your Product To Market" - May 13, 1996 Published in San Diego Business Journal, & America On-line Business Forum Article - "Invest In Your Product" - June 24, 1996 Published in America On-line Business Forum - keyword "strategies,"
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